Lectures Saturday October 5

This year, we have decided to give something back to the opticians, who visits the fair. So, we have invited 4 very good speakers within the eyewear business, to tell us about 4 different topics, we can use in our daily work in the optical shops

The lectures will be two times Saturday, October 5, 2019. If you want to listen to the lectures, you just need to show up and grab a set of headphones. There are only a limited number of headphones.

Program Saturday:

 

11.00-11.30

Dr. Janika Jürgens, Brillen-Profi GmbH
Lecture in German

SELECT – The online tool for more quality and customer satisfaction.

Do you know how your customers think about your products and your service? What is your referral rate? And how does your shop do compared to others?
With the SELECT Customer Satisfaction Analyzes you can discover in which business areas there are potentials for more success. Brillen-Profi supports you through targeted workshops and coaching. The result: enthusiastic customers, higher frequency, more success!

 

11.30-12.00

Giulia de Martin, Eyewear Blogger and SoMe Expert at Behind my Glasses
Lecture in English

Giulia De Martin will talk about, why opticians should be more active online and on Social Media and she will give you some practical advices to design your new way to communicate in order to attract more customers and increase your brand awareness.

 

12.30-13.00

Carole Riehl, Owner of Les lunettes écologiques Magazine
Lecture in English

Carole Riehl will during the lecture raise and discuss these questions: Why should we be more sustainable in the optical shops/business and how can we do that? What is a zero waste optician?

 

13.00-13.30

Devon Kaylor, Fashion director at 4SEE Magazine
Lecture in English

Devon Kaylor has just attended fashion shows in different cities in the world. She will talk about, what the current trend in eyewear and fashion is seen from the fashion director’s chair. And what will become the trends in the coming years.

 

Afternoon

15.00-15.30

Dr. Janika Jürgens, Brillen-Profi GmbH
Lecture in German

SELECT – The online tool for more quality and customer satisfaction.

Do you know how your customers think about your products and your service? What is your referral rate? And how does your shop do compared to others?
With the SELECT Customer Satisfaction Analyzes you can discover in which business areas there are potentials for more success. Brillen-Profi supports you through targeted workshops and coaching. The result: enthusiastic customers, higher frequency, more success!

 

15.30-16.00

Giulia de Martin, Eyewear Blogger and SoMe Expert at Behind my Glasses
Lecture in English

Giulia De Martin will talk about, why opticians should be more active online and on Social Media and she will give you some practical advices to design your new way to communicate in order to attract more customers and increase your brand awareness.

 

16.15-16.45

Carole Riehl, Owner of Les lunettes écologiques Magazine
Lecture in English

Carole Riehl will during the lecture raise and discuss these questions: Why should we be more sustainable in the optical shops/business and how can we do that? What is a zero waste optician?

 

16.45-17.15

Devon Kaylor, Fashion director at 4SEE Magazine
Lecture in English

Devon Kaylor has just attended fashion shows in different cities in the world. She will talk about, what the current trend in eyewear and fashion is seen from the fashion director’s chair. And what will become the trends in the coming years.